bloomon
We collaborated with
Maarten, Patrick, Ferdinand, Suzanne
Together with bloomon, we optimised UX patterns to make subscription and gifting possible on every product and merged from two separate platforms into one. We also took this opportunity to translate their new brand identity into digital—while increasing conversion.
‘We proposed an editorial look & feel, highlighting the inspiring visuals to encourage browsing, while offering multiple ways to convert.’
Hélène, Senior designer
Our challenge was to differentiate bloomon from its competitors with a complete design overhaul. We went for an editorial look, highlighting the inspiring visuals to encourage browsing, while offering multiple conversion options.
We’ve created a layout that adjusts to the seasonality of the floral collections. Some elements of the interface would thus change of colour depending of the content displayed on the website, creating a more immersive color experience of the bloomon interpretation of each season.
Who was involved
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Hélène Lead Designer
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Rita UX/UI Designer
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Alonzo Founder, UX Director
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Linda Operations & Projects
