Next Prev


Branding & E-commerce

Auverture aims to give a full experience to their customers by involving them in the complete story of the jewellery piece and its creator. Auverture isn’t only about selling outstanding jewellery, it is about the connection, the language, involved around these two main characters.

In what is the first phase of a longer partnership, we developed a visual narrative revealing the high-end and artistic, unique personality of Auverture.


The new brand identity is all about taking the raw, the rough and the imperfect — and gaze at it in a complete new way. Auverture is a world of sensations and emotions, a world of poetry.

The new wordmark is a conceptual evocation of a solar eclipse, just before the moon covers the sun, creating an ambiguous three-dimensional volume. Sophisticated and elegant it is a logo that reveals and un-reveals itself.

Auverture Brand 02
Auverture Brand 03
Auverture Brand 04

The brand identity is embracing a full storytelling approach. Auverture words and stories from the designers, compose an amazing visual language where the wordmark becomes as a signature, to bond with its readers.

Auverture Brand 05

The distinctive main typeface, supported by a modern and clean secondary typeface, lives in harmony with the imperfections of the patterns, inspired by the reliefs of precious minerals. Together they bring the fascinating stories of Auverture to life.

Auverture Brand 06

Two unique and vibrant greens, supported by an elegant combination of dark and sand colours, compose Auverture's sophisticated colour palette. The contrast reveals and enhances the connection between Auverture and its independent designers. This sense of crafted and curated art, is expressed throughout the identity — from the elegant typeface to the graphic language.

Auverture Brand 07
Auverture Brand 08
Auverture Brand 09
Auverture Brand 10


Auverture Digital 01

Following the brand design, we created an equally inspiring and thought-through e-commerce platform. First step into a two-phase process to create an immersive shopping experience, we laid down the ground work by creating an intuitive digital presence that pushes customer's engagement further.

Auverture Digital 02
Auverture Digital 03
Auverture Digital 04
Auverture Digital 05
Auverture Digital 06