Auverture
Branding & E-commerce
Auverture aims to give a full experience to their customers by involving them in the complete story of the jewellery piece and its creator. Auverture isn’t only about selling outstanding jewellery, it is about the connection, the language, involved around these two main characters.
In what is the first phase of a longer partnership, we developed a visual narrative revealing the high-end and artistic, unique personality of Auverture.
Branding
The new brand identity is all about taking the raw, the rough and the imperfect — and gaze at it in a complete new way. Auverture is a world of sensations and emotions, a world of poetry.
The new wordmark is a conceptual evocation of a solar eclipse, just before the moon covers the sun, creating an ambiguous three-dimensional volume. Sophisticated and elegant it is a logo that reveals and un-reveals itself.
The brand identity is embracing a full storytelling approach. Auverture words and stories from the designers, compose an amazing visual language where the wordmark becomes as a signature, to bond with its readers.
The distinctive main typeface, supported by a modern and clean secondary typeface, lives in harmony with the imperfections of the patterns, inspired by the reliefs of precious minerals. Together they bring the fascinating stories of Auverture to life.
Two unique and vibrant greens, supported by an elegant combination of dark and sand colours, compose Auverture's sophisticated colour palette. The contrast reveals and enhances the connection between Auverture and its independent designers. This sense of crafted and curated art, is expressed throughout the identity — from the elegant typeface to the graphic language.
Digital
Following the brand design, we created an equally inspiring and thought-through e-commerce platform. First step into a two-phase process to create an immersive shopping experience, we laid down the ground work by creating an intuitive digital presence that pushes customer's engagement further.
Fully responsive, the mobile website offers a frictionless experience, with minimum taps in the purchase process and an optimised user flow for all direct and indirect entrances to the site.
