Armada Music
Armada Music content platform & e-com
Armada Music is the biggest independent dance music label in the world, founded in 2003 by Armin van Buuren, Maykel Piron and David Lewis (AR-MA-DA). A six-time winner of the IDMA for ‘Best Global Label’, Armada Music boasts the globe’s biggest dance music catalog of over 40.000 titles and a wide range of artists on its roster.
The brief: create a (mobile) platform for all our content that's easy to navigate, increases amount of plays and views with a robust CMS.
All traffic to this successful independent record label adds to their amount of Spotify plays and YouTube views with deeply integrated API connections, monetizing the usability of this platform.
We integrated our 'liquid content' feature, which shows contextual homepages based on referral. Arriving on the Armada Music homepage from an artist’s website, shows this specific artist in the intro, features its releases within the fold and prioritises video's and genres to match.
A basic merchandise shop based on Shopify is also integrated. With the Shopify API we relate certain products to artists, labels and releases, making it much more relevant rather than only providing a separate shopping experience.
