Trimtex, the renowned Norwegian sports brand, sought our expertise once more for their most ambitious project: creating a triathlon cutting-edge label exclusively for race day—when records must be broken.
Capture the essence of triathlon, captivate high-performance athletes, and strike a delicate balance that establishes Surpas as a premium, trusted brand with an unwavering spirit of innovation.
We began by developing the inspirational name Surpas, which was accompanied by captivating copy that included a resonant slogan and an inspiring manifesto. Then we created a powerful emblem and a distinct wordmark that represents progress, strength, and fluidity—the essence of triathlon. The dynamic color palette, typography, and many carefully created visual components work in harmony to create an undeniably energetic and forward-thinking visual identity.
We proudly present Surpas—a brand that empowers athletes, ignites their passion, and elevates their performance. Born to break records.
