SURPAS 6

Surpas

Surpas

We collaborated with

Hilde, Ole, Bob & Maria

SURPAS 3
SURPAS 2
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SURPAS 1
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SURPAS 6

Creative Team

  • LINDA LICHT
    LINDA DONKER

    Linda Operations & Projects

  • JEANNE LICHT
    JEANNE DONKER

    Jeanne Design Director

  • Carla L
    CARLA DONKER

    Carla Designer

  • ALONZO LICHT
    ALONZO DONKER

    Alonzo Founder, UX Director

Keep exploring

Surpas

Trimtex, the renowned Norwegian sports brand, sought our expertise once more for their most ambitious project: creating a cutting-edge label triathlon exclusively for race day—when records must be broken.

Challenge

Capture the essence of triathlon, captivate high-performance athletes, and strike a delicate balance that establishes Surpas as a premium, trusted brand with an unwavering spirit of innovation.

Solution

We began by developing the inspirational name Surpas, which was accompanied by captivating copy that included a resonant slogan and an inspiring manifesto. Then we created a powerful emblem and a distinct wordmark that represents progress, strength, and fluidity—the essence of triathlon. The dynamic color palette, typography, and many carefully created visual components work in harmony to create an undeniably energetic and forward-thinking visual identity.



We proudly present Surpas—a brand that empowers athletes, ignites their passion, and elevates their performance. Born to break records.

Provided services
Brand Strategy
Naming
Strategic Copywriting
Brand Identity
Art Direction
Surpas
Ole Kristian Augland
Hilde Pisani
Creative team
Linda, Jeanne, Carla, Bob, Maria, & Alonzo
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