Stoov Branding

Sprouting from the Netherlands, Stoov designs cosy and stylish heated blankets, cushions and seats for life lived both inside and outside of the home. Designed to look as good as they feel, their products are crafted with every little detail in mind.

When Stoov approached us through our Shopify Plus partner, Code, in early 2021 to redesign their website, we quickly faced alignment issues between their existing brand identity and digital content and their webshop vision. Additionally, we needed to refine the brand to balance sophistication and warmth while enhancing the user experience (UX) for a seamless interface.

In response to Stoov's need for a revitalized brand and an improved webshop experience, we embarked on a transformative journey. Focusing on fine-tuning their existing brand identity, we refreshed the logo, updated the color palette, introduced engaging custom illustrations, and selected a distinctive typeface. This process instilled consistency across their materials. Guiding their social media presence, tone, and imagery, we balanced playfulness with strength. Simultaneously, the webshop's UI/UX was redesigned for a seamless, user-friendly experience. Infused with subtle 'techy' elements and a warm, inviting palette, it captures sophistication and coziness in one harmonious blend, redefining the world of heated products.

Stay tuned for the next case on their forthcoming website 2.0, coming up soon.