M line

Services

Strategy

,

Branding

,

UX/UI

,

Print

Deliverables

Brand identity evolution, POS materials, Brand guidelines, Iconography, E-commerce design, 3D creation, social media assets, print work

Partners

3D design by Richard Beerens
Development by Apple Pie

Creative team

Portrait of Jeanne, Bolden team member — brand strategy, art direction and visual design
Portrait of Carla, Bolden team member — brand strategy, branding and UX/UI design
Portrait of Hélène, Bolden team member — art direction, branding and UX/UI design
Portrait of Linda, Bolden team member — operations, project management and planning

M line was expanding from a performance-led sleep brand into a broader premium sleep architecture. We turned the existing strategy into a complete brand and digital system: one masterbrand, two recovery propositions, and a design language built to carry complex ecommerce, retail and product communication.

Services

Strategy

,

Branding

,

UX/UI

,

Print

Deliverables

Brand identity evolution, POS materials, Brand guidelines, Iconography, E-commerce design, 3D creation, social media assets, print work

Partners

3D design by Richard Beerens
Development by Apple Pie

Creative team

Portrait of Jeanne, Bolden team member — brand strategy, art direction and visual design
Portrait of Carla, Bolden team member — brand strategy, branding and UX/UI design
Portrait of Hélène, Bolden team member — art direction, branding and UX/UI design
Portrait of Linda, Bolden team member — operations, project management and planning

M line was expanding from a performance-led sleep brand into a broader premium sleep architecture. We turned the existing strategy into a complete brand and digital system: one masterbrand, two recovery propositions, and a design language built to carry complex ecommerce, retail and product communication.

Services

Strategy

,

Branding

,

UX/UI

,

Print

Deliverables

Brand identity evolution, POS materials, Brand guidelines, Iconography, E-commerce design, 3D creation, social media assets, print work

Partners

3D design by Richard Beerens
Development by Apple Pie

Creative team

Portrait of Jeanne, Bolden team member — brand strategy, art direction and visual design
Portrait of Carla, Bolden team member — brand strategy, branding and UX/UI design
Portrait of Hélène, Bolden team member — art direction, branding and UX/UI design
Portrait of Linda, Bolden team member — operations, project management and planning

M line was expanding from a performance-led sleep brand into a broader premium sleep architecture. We turned the existing strategy into a complete brand and digital system: one masterbrand, two recovery propositions, and a design language built to carry complex ecommerce, retail and product communication.

Services

Strategy

,

Branding

,

UX/UI

,

Print

Deliverables

Brand identity evolution, POS materials, Brand guidelines, Iconography, E-commerce design, 3D creation, social media assets, print work

Partners

3D design by Richard Beerens
Development by Apple Pie

Creative team

Portrait of Jeanne, Bolden team member — brand strategy, art direction and visual design
Portrait of Carla, Bolden team member — brand strategy, branding and UX/UI design
Portrait of Hélène, Bolden team member — art direction, branding and UX/UI design
Portrait of Linda, Bolden team member — operations, project management and planning

M line was expanding from a performance-led sleep brand into a broader premium sleep architecture. We turned the existing strategy into a complete brand and digital system: one masterbrand, two recovery propositions, and a design language built to carry complex ecommerce, retail and product communication.

Services

Strategy

,

Branding

,

UX/UI

,

Print

Deliverables

Brand identity evolution, POS materials, Brand guidelines, Iconography, E-commerce design, 3D creation, social media assets, print work

Partners

3D design by Richard Beerens
Development by Apple Pie

Creative team

Portrait of Jeanne, Bolden team member — brand strategy, art direction and visual design
Portrait of Carla, Bolden team member — brand strategy, branding and UX/UI design
Portrait of Hélène, Bolden team member — art direction, branding and UX/UI design
Portrait of Linda, Bolden team member — operations, project management and planning

M line was expanding from a performance-led sleep brand into a broader premium sleep architecture. We turned the existing strategy into a complete brand and digital system: one masterbrand, two recovery propositions, and a design language built to carry complex ecommerce, retail and product communication.

Portrait of Alonzo, Bolden Founder
Get in touch to discuss your project
Portrait of Alonzo, Bolden Founder

Get in touch to discuss your project

Portrait of Alonzo, Bolden Founder
Get in touch to discuss your project
Portrait of Alonzo, Bolden Founder

Get in touch to discuss your project