Hello Chair
Branding & E-commerce
A brand identity and e-commerce experience for a uniquely curated assortment of chairs.
Hello Chair offers their visitors a highly specialised shopping experience. With a selection of curated crafted chairs, Hello Chair provides the best choice for everyone who is looking for 'the chairs of today'. With this in mind, we helped them verbalise their strategy and craft their own tone of voice with this brand identity.
The Hello Chair brand stands for conversation, connection, straight forwardness in a highly approachable manner, like Dutch Design — making it a bold, expressive and honest identity.
Our objective with the new identity was to balance the business core with a welcoming and honest attitude that would directly talk to potential customers. The launch of the new Hello Chair retail store had also to be involved in the first phase of branding.
Hello Chair’s logotype is both abstract and literal, creating the perfect balance of a tangible and welcoming brand. A visual reference to a chair, and to the H from Hello. The logotype can be used alone, in an iconic manner or together with the wordmark. The logotype and the wordmark exist in a horizontal and vertical version, for a more flexible use.
Additionally we designed a simple and intuitive phase 1 webshop, showing their values while maintaining a conversion optimised experience. Over time we'll continue to nurture and develop their e-commerce platform with our development partner Code.
