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F*CK CARS – Veloretti

After launching a good performing bicycle configurator 2018, it was also time to have a good look at the usability and branding of their new Shopify website made by our friends at

We took away the clutter in the header; putting the logo at the center of attention without neglecting active carts or menu items the target audience can easily find behind the hamburger menu symbol. A good readable font that works digital and in print was selected (Maax) and all the beautiful content was spread over the homepage – cycling the vistors through available options (conversion is always the main focus) and the brand story.

Veloretti Desktop 01
Veloretti Desktop 03
Veloretti Desktop 02
Veloretti Phoneb 01
Veloretti Phoneb 06
Veloretti Phoneb 05
Veloretti Phoneb 09
Veloretti Phoneb 07