Veloretti
F*CK CARS – Veloretti
After launching a good performing bicycle configurator 2018, it was also time to have a good look at the usability and branding of their new Shopify website made by our friends at Code.nl
We took away the clutter in the header; putting the logo at the center of attention without neglecting active carts or menu items the target audience can easily find behind the hamburger menu symbol. A good readable font that works digital and in print was selected (Maax) and all the beautiful content was spread over the homepage – cycling the vistors through available options (conversion is always the main focus) and the brand story.
Especially on mobile we aimed for better conversion and usability
- Square images that easily fit the fold
- Important sticky element like pricing and CTA buttons
- Big fonts
