KLABU 2.0

E-commerce platform
Through the global language of sports and fashion, KLABU builds communities in refugee camps all around the world.
At Bolden we are true believers of positive design, so when we were contacted to sponsor this noble cause, we couldn’t refuse to help — kickstarting a wonderful collaboration.


The first step of this partnership started in 2018 and focussed on creating a basic platform to build KLABU's online presence and share their beautiful imagery, with a hint of e-commerce.
In 2020 we're evolving the platform it into a fully responsive storytelling experience, with better e-commerce integration — together with Ask Phill.

KLABU also refreshed their brand identity with Kelvin Govey, the perfect occasion to translate the new graphic language into a digital product — sporting a vibrant colour palette, inspiring photography and smart design system.

In order to achieve KLABU’s huge ambitions, conversion is absolutely key. We emphasised on a strong, logic and approachable design, and we ensured a digital experience that would truly resonate with the visitors.



If you want to be a supporter of KLABU, you can go to the KLABU store and get your very own team shirt. Go KLABU!